Social Media Management
Specialization of Product Management (B.A.)
Decorative Element in the Background of the page
3 years
In Berlin, Germany
180 ECTS
State Accredited
At CODE, the Social Media Management specialization within the Product Management study program equips you with the skills to master the digital landscape.
In-depth knowledge and experience in the development of digital products, their management and marketing, without the need to deep dive on technology.
What You Will Learn
You'll learn how to conceptualize and create compelling social media campaigns based on the needs of your audiences, position products effectively, and work creatively with content, all while tracking your success and iterating for improvement. This hands-on approach not only gives you a deep understanding of social media dynamics but also fosters your entrepreneurial mindset and skillset for strategic planning.
Your Study Experience
By choosing this specialization, you're preparing for a global career in this vibrant, growing space.You will do Projects incl. social media campaigns for product launches or running businesses to get ready to lead social media marketing at companies of any size.
The History of CODE
Established in 2017, CODE was born out of a glaring disconnect between modern tech education and the evolving needs of students and the industry. Despite digital technologies shaping our world, traditional educational systems lagged. CODE emerged as a solution, an innovative institution where a deep love for digital technologies meets a new educational approach.

At its heart, CODE is about Curiosity-Driven Education (C<>DE). We value curiosity as the primary force for learning. Our teaching method isn’t just theory; it’s hands-on, project-based. Students tackle real-world problems instead of merely attending lectures. Here, learning is about starting with a question and journeying to its solution.

Students at CODE dive into projects, working collaboratively across disciplines. We empower them with the necessary tools, skills, and mindset to challenge norms and make a genuine impact.
The CODE Benefit
CODE is a unique hub in the heart of the thriving Berlin tech scene. Supported by tech entrepreneurs, we offer unparalleled connections to the industry. Our partners bridge the academic-industrial gap, enriching our community with lectures, insights, and research opportunities.

Join CODE if you’re a challenger, builder, or shaper ready to redefine the world of digital education.
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Connecting talent with inspiring partners!
We connect our students with the European innovation ecosystem through collaborative projects and the facilitation of job opportunities.

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